MODERN APPROACHES TO HUMAN RESOURCES POLICY AND TRAINING PROGRAMS IN THE INTERNATIONAL HOTEL BUSINESS

Abstract

The study is dedicated to a comprehensive analysis of the effectiveness of modern human resources policies and employee training systems within the international hotel business. In the context of globalization, hotel chains operate in a multinational, multicultural, and highly competitive environment, making human resource management strategy a key factor in a company's success. The research provides a comparative analysis of the four main models of international human resources management - ethnocentric, polycentric, geocentric, and regiocentric approaches - and assesses their advantages and disadvantages based on practical indicators. The results indicate that the geocentric approach provides an optimal balance between global integration and local adaptation. Companies employing this model were found to have high employee retention rates, consistent guest satisfaction, and strong brand consistency. At the same time, the study substantiates that other approaches can also be effective depending on specific conditions and company scale. Furthermore, the role of modern technologies - such as virtual reality (VR), artificial intelligence (AI), and gamification elements - in the training process is analyzed separately.