THE GLOBAL HOTEL INDUSTRY: STRUCTURE, PERFORMANCE, AND STRATEGIC OUTLOOK

Abstract

This study presents a comprehensive, multidimensional assessment of the global hotel industry as of 2024. It systematically examines market volume indicators, geographic distribution, the performance of the world's foremost hotel chains, the sector's experience during the COVID-19 pandemic and the subsequent recovery, prevailing industry trends, and projections for the near future. The findings reveal that the global hotel market closed 2024 at USD 620 billion, thereby surpassing its pre-pandemic peak for the first time. The Asia-Pacific region has emerged as the dominant market, accounting for USD 240 billion in market volume. Sustainability, digital transformation, and guest-centric personalization have crystallized as the defining strategic priorities for the sector. The study concludes with actionable recommendations for the industry's future development.